Privacy Policy

Effective Date: November 1, 2024

TABLE OF CONTENTS

Introduction
Scope of this Policy
Collection of Personal Information
Information You Provide to Us
Information We Automatically Collect
How We Use Personal Information
How We Disclose Personal Information
How We Protect Personal Information
How We Retain Personal Information
Third-Party Sites
Your Choices
International Users
Children’s Privacy
Contact Us
Updates to this Policy
Cookie Policy

INTRODUCTION:

Ciranda, Inc., a Wisconsin corporation (“Ciranda”, “we”, “us,” or “our”) is committed to protecting your privacy. This Privacy Policy (“Policy”) describes the information we may collect from you, or that you may provide to us when you interact with the Site (defined below) or our Services (defined below), how we use and disclose that information, and your options with regard to our use and disclosure of that information.

SCOPE OF THIS POLICY:

This Policy applies to information collected through our website [www.ciranda.com and shop.ciranda.com] (collectively, the “Site”) and other products or services, whether online or offline (collectively, the “Services”).

This Policy is part of the Terms of Use that govern your use of this Site and the Services. Please take a few minutes to review this Policy and the Terms of Use to familiarize yourself with our practices and your obligations when using this Site and our Services. Your use of this Site and the Services constitutes consent to be governed by the Terms of Use and this Policy.

PLEASE NOTE: CIRANDA IS A BUSINESS-TO-BUSINESS ENTERPRISE AND ONLY OFFERS SERVICES THROUGH THIS SITE TO REGISTERED BUSINESSES IN THE UNITED STATES AND CANADA. CIRANDA DOES NOT OFFER SERVICES TO CONSUMERS DIRECTLY OR KNOWINGLY COLLECT INFORMATION FROM BUYERS ACTING IN THEIR INDIVIDUAL CAPACITY.

COLLECTION OF PERSONAL INFORMATION:

“Personal Information” means information that identifies or could reasonably be linked to an identifiable individual. It does not include publicly available information, deidentified or aggregated consumer information, or other information that is exempt from the U.S. Privacy Laws.

In certain areas of the Site and Services, we may ask you to submit Personal Information about yourself and your company. In addition to any information that you may voluntarily provide, our Site and Services may automatically collect Personal Information about you. We also collect Personal Information from other sources, including publicly-available sources, social media, and vendors and third parties when they disclose Personal Information to us.

We collect the following categories of Personal Information via our Site and Services :

Identifiers, such as name, postal address, unique personal identifier, online identifiers, Internet Protocol address, email address, account name, physical characteristics or description, or other similar identifiers;
Contact and account registration information, including phone number, address, email address;
Commercial information, such as transaction information and purchase history;
Payment information, such as credit card or financial account information;
Internet or other electronic network activity information, such as browsing history and interactions with our websites or advertisements;
Geolocation data, such as device location;
Audio, electronic, visual and similar information, such as call and video recordings;
Professional or employment-related information, such as job title and employer; and
Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics.

We use a third-party payment processor to take payment for our Services. When we collect payment information, including credit card or financial account information, this information is used only to fulfill the transaction you submit it to us.

INFORMATION WE AUTOMATICALLY COLLECT:

We automatically collect information some of the above categories of Personal Information, including information about your interactions with our Site and Services and information about the device you use to access the Site or Service. We collect this Personal Information via cookies and other online tracking technologies.

A cookie is a small file placed on your device when you visit a website that can be understood by the website that issued the cookie. We use cookies and other tracking technologies to collect information and support certain features of the Site and the Services. For example, we may use these technologies to:

collect information about how visitors use the Site and our Services (for example, which pages they visit, which links they use, and how long they stay on each page);
support the features and functionality of the Site and our Services (for example, to save a visitor the trouble of re-entering information already in our database or to prompt the settings they established on previous visits);
personalize a visitor’s experience when they use the Site and our Services; and
improve our marketing efforts, including targeted advertising.

We may use both session cookies and persistent cookies. A session cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. The information we collect using cookies and similar technologies may or may not be directly identifying of you, but we may link it to Personal Information that you provide. If you do not wish to receive cookies, you may set your browser to reject cookies or to alert you when a cookie is placed on your computer. Although you are not required to accept cookies when you visit our Site or Services, you may be unable to use all of the functionality of the Site or Services if your browser rejects cookies.

Our use of cookies and other technologies includes use of analytics tools, including Google Analytics, to collect information and help us understand how visitors engage with our Site. To learn more about Google Analytics, click here. To learn more about how Google uses data collected through partner sites or applications, click here.

When you access the Site or Services through your computer or mobile device, we may also automatically collect certain information from and/or about your device, such as IP address, access dates and times, information about your approximate location (as determined through your IP address), hardware and software information, mobile and computer or hardware device information. This information allows us to understand how you’ve used the Site or our Services, and other actions you have taken in connection with our business. We also automatically collect log data when you access and use our Site and Services.

HOW WE USE PERSONAL INFORMATION:

We, and our vendors, collect, process, and disclose the Personal Information described in this Policy to provide you Services, enhance your experience on our Site and Services, improve our Services, and for marketing and promotional efforts. For more details about how we use Personal Information, please see below.

Use of Personal Information. We use the Personal Information we collect:

to provide the information, content and Services you request;
to provide you with effective customer service;
to provide you with a personalized experience when you use our Site;
to contact you with information and notices related to your use of our Site or Services;
to better understand your needs and interests and those of your business;
to improve the content, functionality and usability of this Site;
to improve our Services;
to improve our marketing and promotional efforts;
for security, fraud prevention, and legal compliance purposes, and to exercise or defend our legal rights and the rights of others; and
for any other purpose identified in an applicable privacy notice, click-through agreement, or other agreement between you and us.

Please see “Your Choices” below for information about how you can choose the ways we use Personal Information we collect about you.

Use of Aggregated/De-Identified Information. We may also aggregate and/or de-identify Personal Information gathered through the Site and the Services. For example, we may aggregate Personal Information to create a compiled, aggregate view of the Site’s and Service’s audiences and their visitors’ usage patterns. We use aggregated and/or de-identified information to improve our content, operate our services, and to better understand our audience as we develop new products and services. We may also disclose aggregated and/or de-identified information—which no longer identifies any individuals—to our vendors and to third parties, such as potential advertisers, so they can better understand and/or market to our audience. When we do so, we take reasonable measures to ensure that the information cannot be associated with a consumer or household, and we maintain and use the information in aggregated and/or deidentified form. We will not attempt to reidentify the information, except that we may attempt to reidentify the information solely for the purpose of determining whether our deidentification processes satisfy applicable legal requirements. After information has been deidentified, the information is no longer Personal Information and is not subject to this Policy.

HOW WE DISCLOSE PERSONAL INFORMATION:

We disclose Personal Information to:

Affiliates. We disclose the Personal Information we collect with our affiliates, including subsidiaries and sister companies.

Vendors. We disclose the Personal Information we collect to our vendors to help us manage our Site and Services and allow us to better serve our visitors and customers. These may include vendors we engage to analyze the information we collect for marketing or similar purposes, or to provide payment services, data management, data hosting or promotional services. We provide these vendors with the Personal Information they need to perform these services, and we contractually restrict them from using the Personal Information for their own purposes.

Third Parties for Marketing Purposes. We disclose Personal Information to third parties for marketing and analytics purposes, including Personal Information we collect via cookies and other tracking technologies.

At times, we may also disclose Personal Information in the following contexts:

Compliance with Law or Protection of Rights. We may disclose Personal Information we collect when we, in good faith, believe disclosure is appropriate to comply with the law, a court order, or a subpoena. We may also disclose your Personal Information to prevent or investigate a possible crime, such as fraud or identity theft; to protect the security of our Site or Services; to enforce or apply any applicable terms of use or other agreements; or to protect our own rights or property, or the rights, property, or safety of others. We may also disclose Personal Information as permitted or required by applicable law to government and regulatory organizations, such as the Federal Bureau of Investigation (FBI), the Internal Revenue Service (IRS), and the Securities and Exchange Commission (SEC).

Business Negotiations. We may contemplate, for strategic or other reasons, selling, buying, merging, or otherwise reorganizing our businesses. When negotiating with a third party about entering into such an arrangement, we may need to disclose Personal Information. In such cases, we will take reasonable measures to protect the Personal Information we disclose, for example, by requiring a prospective partner or purchaser to sign a non-disclosure agreement limiting the use and protecting the confidentiality of the information.

Business Transfers. We may transfer the Personal Information we collect to a partner or buyer or other successor in the event of a merger, divestiture, transfer of control, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, where the assets transferred include Personal Information held by Ciranda, a subsidiary, or an affiliated company. In the event of such transfer, we will seek assurances that the receiving party will process the Personal Information it receives from us in accordance with this Policy.

HOW WE PROTECT PERSONAL INFORMATION:

We use technical and organizational measures to ensure our security is reasonable and appropriate to the risk posed by the Personal Information we hold. We leverage reputable vendors to help provide our Services. Unfortunately, the transmission of Personal Information over the Internet is not without risk, and we cannot guarantee the security of Personal Information on our network or Site. Any transmission of Personal Information through our Site or Services is at your own risk, and we are not responsible for circumvention of our security measures. If you create an account on our Site, it is your responsibility to protect your login credentials from unauthorized access or use.

HOW WE RETAIN PERSONAL INFORMATION :

We will retain your Personal Information as long as necessary to fulfil the purposes outlined in our Terms of Use, this Policy, or Ciranda’s data retention policies, unless a longer retention period is required by law.

THIRD-PARTY SITES:

The Site may have links to other websites or resources operated by third parties. Please note that the information practices of third-party websites are not covered by this Policy, and we have no control over such websites. When you access third-party websites through a link on our Site, you do so at your own risk, and we encourage you to review the privacy policy posted on that site.

YOUR CHOICES:

We respect your right to make choices about the ways your Personal Information is collected and used. For example, we will include instructions to unsubscribe from communications in each electronic newsletter or promotional email we send you.

Unsubscribe from Newsletters or Promotional Communications. We want to provide information that you find valuable. If at any time you wish to be taken off our mailing lists, please follow the unsubscribe instructions included in our communications to you or contact us by email at [email protected]. Please provide your full name, postal address and email address so that we can find you on our mailing lists. Once we have the information we need, we will remove you from our mailing lists as you have requested. Please give us a reasonable amount of time to honor your request.

Withdrawal of Consent. Except as required by law, we will not use or disclose your Personal Information for any purpose for which you refuse us consent or later withdraw your consent. If you withdraw consent, you agree that despite this withdrawal we may continue to use the Personal Information previously provided to us to the extent that we are contractually obligated to do so and to the extent necessary to enforce any contractual obligations you or your company may have to Ciranda. You also understand that we need your Personal Information for some Services, including those that require payment or involve an ongoing relationship with Ciranda or our partners. If you refuse to provide us with the information we need or later withdraw your consent to use and disclose this information, we may no longer be able to provide you with these Services.

INTERNATIONAL USERS:

If you are located outside of the United States, please note that this Site and our Services are hosted on our computer servers in the United States. Any Personal Information we collect through our Services may be transferred to the United States and other countries that might not provide an equivalent level of protection as your home country. We will use commercially reasonable efforts to ensure your Personal Information remains protected and secure during this transfer in accordance with applicable data protection and privacy laws. Your use of this Site or submission of any Personal Information constitutes your consent to the transfer of that information outside of your home country.

CHILDREN’S PRIVACY:

Our Site and Services are not intended for individuals under the age of 18. If you believe that a child under the age of 18 has submitted information on or through the Site or Services, please contact us as indicated below.

CONTACT US:

If you have questions, comments, requests, or concerns related to this Policy or our data collection practices, or if you require access to this Policy in an alternative format due to a disability, please contact us.

E-mail: [email protected]

Mail: Ciranda, Inc.

708 Second Street

Hudson, WI 54016

UPDATES TO THIS POLICY:

This Policy describes Ciranda’s current policies and practices regarding the information we collect through this Site and the Services. We review our privacy practices from time to time, which are subject to change, and we are continually improving and adding to the features and functionality of our Site and the Services we offer through our Site. As a result of these changes (or changes in the law), we may need to update or revise this Policy. Accordingly, we reserve the right to update or modify this Policy at any time.

When this Policy changes, we will update the “Effective Date” at the top of the page. We ask that you periodically review this page to remain familiar with the most current version of our Policy. Your continued use of our Site after we have posted the revised Policy constitutes your agreement to be bound by the revised Policy and your agreement that any information we previously collected from you may be used as described in the revised Policy.

COOKIE POLICY:

Like most websites, Ciranda uses Cookies as described in the “Information We Automatically Collect” section, above.

Our Website uses the following types of cookies for the purposes set out below:

TYPE OF COOKIE PURPOSE

Essential Cookies Essential Cookies facilitate basic functioning of our Site. Essential Cookies are always active and cannot be turned off.

Functionality Cookies Functionality Cookies allow our Site to remember choices you make when you use it. The purpose of these Cookies is to provide you with a more personalized experience and to avoid you from having to re-select your preferences every time you use our Site.

Analytics and Performance Cookies Analytics and performance Cookies are used to collect information about traffic to our Site and how users use our Site. The information gathered may include the number of visitors to our Site, the websites that referred them to our Site, the pages they visited on our Site, what time of day they visited our Site, whether they have visited our Site before and other similar information. We use this information to help operate our Site more efficiently, to gather demographic information and to monitor the level of activity on our Site.

Targeting Cookies Targeting cookies record your visit to our Site, the pages you have visited and the links you have followed. We and our affiliates, service providers, and third parties may use this information to display advertising to you on other websites.

You may also be able to remove or reject Cookies via your browser settings. To do this, follow the instructions provided in your browser (usually located within the “settings,” “help,” “tools” or “edit” facility). Many browsers are set to accept Cookies until you change your settings. If you do not accept our Cookies, you may experience some inconvenience in your use of our Site.

U.S. SUPPLEMENTAL PRIVACY POLICY

Last Updated: November 1, 2024

This U.S. Supplemental Privacy Policy (the “Supplemental Policy”) describes the practices of Ciranda, Inc. (“Ciranda”, “we”, “us,” or “our”) regarding the collection, use, and disclosure of Personal Information, through both online and offline interactions, about residents of U.S. states with comprehensive state privacy laws that apply to Ciranda, including the California Consumer Privacy Act (“CCPA”) (collectively, “U.S. Privacy Laws”). Some portions of this Supplemental Policy apply only to residents of particular states. In those instances, we have indicated that such language applies only to those residents.

A. DEFINITIONS:

“Personal Information” means information that identifies or could reasonably be linked to an identifiable individual. It does not include publicly available information, deidentified or aggregated consumer information, or other information that is exempt from the U.S. Privacy Laws.
“Sell,” “Sale,” or “Sold” means renting, releasing, or transferring an individual’s Personal Information to a third party for monetary or other valuable consideration.
“Share,” “Shared,” “Sharing” or “Targeted Advertising” means transferring an individual’s Personal Information to a third party for cross-context behavioral advertising or targeted advertising purposes, whether or not for money or other valuable consideration.
“Third Party” means any non-affiliated person that is not a Vendor.
“Vendor” means a service provider, contractor, or processor which collects, stores, or otherwise handles data for us and is bound by contractual obligations to use your Personal Information only as directed by us.

You may be familiar with different terms that are used to describe materially similar concepts in this section by the U.S. Privacy Laws in your state of residence. You can treat them as the same for the purpose of our Supplemental Policy. For example, we intend the term “Personal Information” here to have the same definition as “Personal Data” used in some U.S. Privacy Laws.

B. COLLECTION OF PERSONAL INFORMATION:

We, and our vendors, collect and have collected in the past twelve months the following categories of Personal Information via our Site and Services:

Identifiers, such as name, postal address, unique personal identifier, online identifiers, Internet Protocol address, email address, account name, physical characteristics or description, or other similar identifiers;
Contact and account registration information, including phone number, address, email address;
Commercial information, such as transaction information and purchase history;
Payment information, such as credit card or financial account information;
Internet or other electronic network activity information, such as browsing history and interactions with our websites or advertisements;
Geolocation data, such as device location;
Audio, electronic, visual and similar information, such as call and video recordings;
Professional or employment-related information, such as job title and employer; and
Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics.

We do not collect Sensitive Personal Information or process Sensitive Personal Information for purposes not permitted by the CCPA.

C. HOW WE USE PERSONAL INFORMATION:

We, and our vendors, collect, process, and disclose the categories of Personal Information listed in Section B, and we have collected, processed, and disclosed such categories of Personal Information in the past twelve months, for the following business purposes :

to provide the information, content and Services you request;
to provide you with effective customer service;
to provide you with a personalized experience when you use our Site;
to contact you with information and notices related to your use of our Site or Services;
to better understand your needs and interests and those of your business;
to improve the content, functionality and usability of this Site;
to improve our Services;
to improve our marketing and promotional efforts;
for security, fraud prevention, and legal compliance purposes, and to exercise or defend our legal rights and the rights of others; and
for any other purpose identified in an applicable privacy notice, click-through agreement, or other agreement between you and us.

D. HOW WE RETAIN PERSONAL INFORMATION:

E. SALE, SHARING, & TARGETED ADVERTISING :

We sell, share, and process for targeted advertising network activity information, such as online browsing history and interactions with our websites or advertisements, and we have sold, shared, and processed for targeted advertising this category of Personal Information in the past twelve months. We sell, share, and process for targeted advertising this category of Personal Information to marketing and analytics providers to analyze and better understand consumers’ needs, preferences, and interests, and to advertise and promote our products and services. You can opt out of the sale, sharing, and/or processing for targeted advertising of your Personal Information by emailing [email protected], calling us toll free at [INSERT TOLL FREE NUMBER], or by clicking [HERE].

We do not have actual knowledge that we sell or share Personal Information of consumers who are under 16 years of age. We also do not process Personal Information for purposes of profiling or to engage in automated decision making in furtherance of decisions that produce legal or similarly significant effects (which means a decision that results in the provision or denial of financial or lending services, housing, insurance, education enrollment or opportunity, criminal justice, employment opportunities, health-care services, or access to essential goods or services).

F. HOW WE DISCLOSE PERSONAL INFORMATION :

We disclose and have disclosed in the past twelve months the categories of Personal Information listed in Section B in the following contexts:

Affiliates. We disclose the Personal Information we collect with our affiliates, including subsidiaries and sister companies.

At times, we may also disclose Personal Information in the following contexts:

G. DATA SUBJECT RIGHTS:

Residents who reside in states with U.S. Privacy Laws have the following rights regarding our collection and use of the Personal Information, subject to certain exceptions. Please read this section carefully as some rights vary by state.

Rights that Require Verification. You may exercise the data subject rights below by emailing [email protected], calling us toll free at [INSERT TOLL FREE NUMBER], or clicking [HERE] and submitting details regarding your request. You may also authorize an agent to make data subject requests on your behalf. In such instances, authorized agents may use the same methods as you to submit the requests on your behalf. To verify your identity and protect your Personal Information, we may ask the requestor to provide information that will enable us to verify your identity in order to comply with your data subject request, such as asking your agent to provide proof of signed permission from you, or asking you to confirm with us directly that you provided the agent with permission to submit the request. In some instances, we may decline to honor your request if an exception applies under applicable law. We will respond to your request consistent with applicable law.
- Right to Know: You have the right to know the following details about our privacy practices at or before the point of collection. We have provided such information in this Supplemental Policy. You may also request that we provide you with information about the following aspects of how we have handled your Personal Information specifically in the twelve months preceding your request:
  - The categories of Personal Information we have collected about you;
  - The categories of sources from which we collected such Personal Information;
  - The business or commercial purpose for collecting, selling, or sharing Personal Information about you;
  - The categories of Personal Information about you that we disclosed and the categories of third parties to whom we disclosed such Personal Information;
  - The categories of Personal Information about you that we sold, shared, or used for targeted advertising purposes, and the categories of third parties with whom we sold or shared such Personal Information;
  - If we collect Sensitive Personal Information, the categories of Sensitive Personal Information to be collected, the purposes for which it is collected or used, and whether that information is sold or shared; and
  - The length of time we intend to retain each category of Personal Information, or if that is not possible, the criteria used to determine that period.
- Right to Deletion: You may request that we delete any Personal Information about you we that we collected from you.
- Right to Correction: You may request that we correct any inaccurate Personal Information we maintain about you.
- Right to Access Specific Pieces of Personal Information and Data Portability: You may ask to obtain the specific pieces of Personal Information we have collected about you in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the Personal Information to another entity without hindrance. You may not exercise this right more than two times in a calendar year.
Rights that Do Not Require Verification.
- Right to Opt-Out of Sale: You have the right to opt out of the sale of your Personal Information.
- Right to Opt-Out of the Sharing of Your Personal Information or the Use of Your Personal Information for Targeted Advertising: You have the right to opt out of the sharing of your Personal Information or use of your Personal Information for targeted advertising purposes.
- Right to Revoke Consent for or Limit the Use of Your Sensitive Personal Information: As described above, we do not collect Sensitive Personal Information. But if we did, you would have the right to revoke consent for or limit the use of your Sensitive Personal Information to the purposes authorized by the applicable U.S. Privacy Laws.
- Right to Opt-Out of Profiling. As described above, we do not engage in profiling or automated decision making that have legal or similarly significant effects. But if we did, you would have the right to opt out of the profiling of data in furtherance of solely automated decisions that have legal effects or similarly significant effects concerning consumers.
Opt-Out Preference Signals . We recognize opt-out preference signals that we are required to recognize for compliance with applicable law. Where required by U.S. Privacy Laws, we treat such opt-out preference signals as a valid request to opt-out of sale, sharing, and processing for purposes of targeted advertising, as applicable, for the browser or device through which the signal is sent and any consumer profile we have associated with that browser or device, including pseudonymous profiles. Further, if we know the identity of the consumer from the opt-out preference signal, we will also treat the opt-out preference signal as a valid request to opt out of Sale and Sharing for such consumer. Consumers may use opt-out preference signals by downloading or otherwise activating them for use on supported browsers and setting them to send opt-out preference signals to websites they visit. Please note, however, that our websites do not currently respond to the “Do Not Track” signal.
Non-Discrimination. We will not discriminate against you for exercising your data subject rights. For example, we will not deny goods or services to you, charge you different prices or rates, or provide a different level of quality for products or services as a result of you exercising your data subject rights.
Appeals. Residents of certain states have the right to appeal our decisions on their data subject requests. To appeal our decision on your data subject requests, you may contact us at [email protected]. Please enclose a copy of or otherwise specifically reference our decision on your data subject request, so that we may adequately address your appeal. We will respond to your appeal in accordance with applicable law.

H. OTHER DISCLOSURES:

Residents Under Age 18. If you are under the age of 18 and a registered user of our website, you may ask us to remove content or data that you have posted to the website by writing to [email protected]. Please note that your request does not ensure complete or comprehensive removal of the content or data as, for example, some of your content or data may have been reposted by another user.
Disclosure for California Residents
- Direct Marketing. California Civil Code § 1798.83 permits California residents to annually request certain information regarding our disclosure of Personal Information to other entities for their direct marketing purposes in the preceding calendar year. We do not disclose to third parties for their own marketing purposes the categories of Personal Information listed in California’s “Shine the Light” law, such as names, addresses, email addresses, and telephone numbers.
- Financial Incentives for California Residents. We do not provide financial incentives to California residents who allow us to collect, retain, sell, or share their Personal Information. We will describe such programs to you if and when we offer them to you.
Disclosure for Nevada Residents. To the extent we collect Personal Information that identifies you through an online website or service among the categories of Personal Information listed in Section B, we do not sell that Personal Information for monetary consideration.

I. UPDATES TO THIS POLICY:

J. CONTACT US:

If you have questions, comments, requests, or concerns related to this Supplemental Policy or our data collection practices, or if you require access to this Supplemental Policy in an alternative format due to a disability, please contact us at:

E-mail: [email protected]

Mail: Ciranda, Inc.

708 Second Street

Hudson, WI 54016